We bring people together to create memorable outdoor experiences.

Located in Huntington Beach, California, we are a family owned company that operates multiple brands ranging from barbecue grills and refrigeration, all the way to fire features and storage solutions. Originally founded by Jeff Straubel in the early 00’s with Summerset Grills, AMD Direct has grown to become a leader in the outdoor industry, bringing quality products to dealers and customers across the nation. With a fully operational U.S. manufacturing plant running 20 hours per day, overseas distribution, and the support of large private label clients, we access growth through our many partners who have and continue to support us in this journey.

— The AMD Direct Team