About Us

Welcome to AMD Direct, where your imagination for outdoor living comes to life. Nestled in the heart of Huntington Beach, California, we're a family-owned enterprise that has been redefining outdoor experiences since the early 2000s. Our story began with Jeff Straubel, who founded Summerset Grills. Over the years, our passion for high-quality outdoor products has blossomed into a diverse portfolio of brands, each designed to enhance how we enjoy residential and commercial outdoor spaces.

Our Brands

AMD Direct is a family owned and operated business that specializes in revitalizing the backyard. With a wide range of brands ranging from luxury barbecue grills to premier fire features, AMD Direct is a house of brands whose purpose is bringing people together.

Summerset

Creating luxurious outdoor cooking experiences with luxury grills and premium outdoor kitchen components.

TrueFlame

The new name in fire with premium fire features and outdoor kitchen components.

HEATSTRIP

Advanced heating solutions to extend your outdoor enjoyment year-round.

Firegear

We want your outdoor space to be the best room of the house with high-end fire and heating solutions.

SunFire Grills

Offering diversity in grilling experiences, focusing on quality and performance.

Crossray

Electric Infrared BBQ Grilling Technology for an innovative cooking experience.

Our Mission

At AMD Direct, we don't just sell outdoor living products; we curate opportunities for you to unleash your outdoor vision and imagination. Our range of products goes beyond the ordinary, combining innovation and style with a touch of adventure. We're on a mission to empower individuals and businesses to create not just outdoor spaces but personalized retreats and moments of joy.

What Sets Us Apart

Family-Owned and Operated

We maintain the values of a family business and provide personalized service, ensuring that every product reflects our commitment to quality and community.

Comprehensive Product Range

From luxury barbecue grills to premier fire features and innovative heating solutions, AMD Direct is your one-stop shop for outdoor transformation.

Brand Diversity

Our selection offers a range of distinctive features designed to enhance your outdoor living experience.

National & Global Growth

Our reach extends across the nation and overseas, thanks to strong partnerships with trusted dealers and large private-label clients. Each collaboration is rooted in mutual respect and a shared vision for excellence, enabling us to grow and innovate continuously.

Join Us on Our Journey

We invite you to explore our diverse range of products, designed to bring friends and family together in the spirit of gathering, celebration, and relaxation. At AMD Direct, the outdoors is your domain, where your imagination knows no bounds.

Whether you envision a serene backyard retreat or a lively outdoor entertainment area, our team is here to help you every step of the way. Discover what AMD Direct can do for your outdoor living space and create moments that last a lifetime.